riserve

Bachelor of Business Administration (BBA)

Program Description

​The Swiss School of Management is ranked among the best schools in world. (source: http://finance.dailyherald.com/dailyherald/news/read/40273750/Swiss_School_of_Management )

The Bachelor of Business Administration (BBA) is a full-time, 180 ECTS program that is divided into three years.

 

Classes are lectured by qualified faculty with an international curriculum. Students also participate in internships, company visits and excursions, forums and symposia, guest speaker presentations and more. The program culminates with the submission and defense of a thesis, on a business-related subject of the student’s choosing.

 

Students who successfully complete the program are awarded the degree of Bachelor of Business Administration from the Swiss School of Management. We utilize an innovative approach to team-based learning, as we strongly believe that this approach reflects today’s progressive workplace. The Swiss School of Management’s Bachelor of Business Administration is the program that will open the door to  international career opportunities by preparing students for the world of global business.

 

Learning Outcomes Students will demonstrate knowledge of the principles of business administration Students will demonstrate a high level of global mindedness Students will exhibit a strong civic engagement and behave ethically in their community

Learning Outcomes

1. Students will demonstrate knowledge of the principles of business administration.

2. Students will demonstrate a high level of global mindedness.

3. Students will exhibit a strong civic engagement and behave ethically in their community.

Program Outline

First Year

The first year of your Bachelor of Business Administration degree explores in depth and in complex contexts how businesses design and operate internal structures and systems that support a businesses’ goals which ensures that they gain and maintain a competitive advantage. This program is equivalent to the Junior level of the three year Bachelor of Business Administration Program. The program awards 60 ECTS.

Course Curriculum

You begin your business education in the first year of your freshman year at SSM, and you distribute your study of business over three years. As a freshman, you’ll jump right into the basics, which positions you for the advanced options you’ll choose from later. Swiss School of Management’s undergraduate curriculum is designed to give you the maximum degree of choice and flexibility, while also providing insights into all the major fields and functions of management. You will take business courses from many different disciplines and have the opportunity to concentrate in one or several major fields.

The final degree will be awarded by Swiss School of Management upon completion of the BBA program.

Modules during your first year:

Introduction to Business


Have you ever wondered what qualities billionaire Warren Buffet, visionary Steve Jobs, or upcoming Jeff Bezos of Amazon.com all have in common? After you finish studying business practices in this course, you may discover that you have some of the same qualities as other successful entrepreneurs. This course is designed as a survey course that will expose you to business terminology, concepts, and current business issues. The intent is to develop a viable business vocabulary, foster critical and analytical thinking, and refine your business decision-making skills. These skills will be acquired by reading relevant material, class exercises, and research assignments in this course that simulate the workplace today. By delving into the five units of this course, you will be able to fine tune your direction and choice of career in business. A major goal of your education is to help you become a citizen who can contribute and compete in an increasingly global environment. Elements of this course will focus on multicultural aspects of markets and business. Additional elements will ask you to look at other countries and evaluate the combination of business models and country characteristics.




Business English


This course is designed improve your lingual skills as well as acquainting you with business terminology. It follows a flexible program in order to ensure that once you join SSM, you will be practicing various techniques of how to present yourself in a professional manner. It will include techniques of reading, writing, presenting and debating, which are 4 key elements of communication.




Introduction to Finance


This class offers the basic concepts and tools necessary to understand how financial markets work, and how financial instruments are used for sound investment decisions. This knowledge is especially important in the present environment, in the aftermath of the Financial Crisis of 2007-2009, and during the ongoing debt crisis in Europe. Topics covered include the following: models of risk and return; time value of money and net present value; market efficiency, anomalies, and behavioral finance; asset allocation and modern portfolio theory; bonds and interest rates, forwards and futures, options; the structure and performance of the money management industry: pension funds, mutual funds, hedge funds. Effort will be made to relate the course material to current financial issues and problems relevant to practitioners.




Marketing


The aim of this unit is to enable candidates to understand the purchase decision-making process and how marketing research techniques are used to contribute to the development of marketing plans. This unit explores buyer behaviour and how it is influenced by a range of factors and situations. Candidates will explore the marketing research process and assess the importance of different types of information. The approach is practical and candidates will learn how to prepare and present a research proposal, assess the reliability of market research findings, and use secondary sources of data. Candidates will then develop the skills needed to assess trends and carry out competitor analysis. Finally, candidates will consider customer relationship management and how to assess levels of customer satisfaction. The unit seeks to combine a sound theoretical framework with the development of useful business skills. Understand buyer behaviour and the purchase decision-making process - Be able to use marketing research techniques - Be able to assess market size and future demand - Be able to measure customer satisfaction




Managerial Statistics


Introduces students to basic concepts in probability and statistics of relevance to managerial decision making. Topics include basic data analysis, random variables and probability distributions, sampling distributions, interval estimation, hypothesis testing and regression. Numerous examples are chosen from quality-control applications, finance, marketing and management.




Communication Skills


Business communications is a term for a wide variety of activities, including, but not limited to, the following: strategic communications planning, media relations, public relations (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications. Companies with limited resources may only choose to engage in a few of these activities while larger organizations may employ a full spectrum of communication techniques. Since it is difficult to develop such a broad range of skills, communication professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications that communication professionals may possess are excellent writing ability, good ‘people’ skills, and the capacity to think critically and strategically.




Management Information Systems


This unit explores the relationship between data, information and knowledge, as well as analyzing the contribution these have towards the success of organizations. Candidates who aspire to positions in the area of information systems management will develop the fundamental knowledge, understanding and skills necessary for such job roles. By the end of this unit, you will be able to: - Understand the need to manage information and knowledge within organizations - Understand the role of ICT in information systems management - Understand the links between knowledge management strategy and competitive advantage




Foreign Language


At least two foreign languages are mandatory to pass our Diploma program. Studying and living in Italy will push you to gain additional language skills in Italian. The second language will be Chinese.




Leadership, Motivation And Group Dynamics


The objective of this unit is to help students acquire and develop skills in relation to effective leadership within organizations. Students will understand and compare different approaches, theories and methodologies about leadership and will practice leadership behaviors through class exercises and assignments. Understand the principal components of a leader’s contribution to high performance working Understand the different ways leadership has been defined, assessed and appreciated in the academic and managerial context Practice different behavior indicators related to leadership skills in a working environment Evaluate elements of key leadership and management theories and translate theoretical constructs to practical applications Have a personal development plan which includes the development of key leadership behaviours.





Managing Accounting Costing And Budgeting


This unit provides candidates with the knowledge, understanding and skills to use cost information for budgeting and forecasting purposes in the management of business. This unit deals with cost information, both current and future, of businesses. It investigates on how cost data is collected, compiled, analyzed and processed into information that is useful for business managers. Learners will have the opportunity to apply these principles in practice.
The unit then deals with budgetary planning and control. It looks at how to prepare forecasts and budgets and to compare these to actual business results. Learners will again also be exposed to practical experience. Finally, the unit considers different costing and budgetary systems as well as the causes of resulting variances, together with the possible implications and the corrective actions the business will need to take. If you aspire to managerial positions in businesses, you will develop the financial knowledge, skills and understanding necessary for such job roles.
By the end of this unit you will be able to: - Analyze cost information within a business - Propose methods to reduce costs and enhance value within a business - Prepare forecasts and budgets for a business - Monitor performance against budgets within a business




Management


Management is a process through which the goals of an organization are achieved and change in the workplace is handled. This process involves using human, financial, and informational resources. The goals of any profit or non-profit business are achieved through the four steps of management: planning, organizing, controlling, and leading. In this unit, you will discover that technical, conceptual, and interpersonal skills are essential to the management process.




Mathematical Tools For Business


These courses typically do not go into the same depth as standard courses in the mathematics or science fields. The two most common mathematics courses taken in this form are Business Calculus and Business Statistics. These courses are usually focused on problems from the business world, and the syllabus is adjusted accordingly.




Commercial Correspondence


Commercial Correspondence is usually a letter/email/fax or any other form of modern communication from one company to another, or between such organizations and their customers, clients and other external parties. The overall style of letter depends on the relationship between the parties concerned. Business letters can have many types of contents, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter’s recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a permanent written record, and may be taken more seriously by the recipient compared to other forms of communication.




Economics


Economics is concerned with economic issues and problems related to the business’ organization, management, and strategy. Issues and problems include an explanation of why corporate firms emerge and exist, why they expand horizontally, vertically and spacially, the role of entrepreneurs and entrepreneurship, the significance of organizational structure, the relationship of firms with the employees, the providers of capital, the customers and the government and finally also the interactions between firms and the business environment.




Total Quality Management


Total quality management (TQM) consists of organization-wide efforts to install, and make permanent, a climate in which an organization continuously improves its ability to deliver high-quality products and services to customers. While there is no widely agreed-upon approach, TQM efforts typically draw heavily on the previously developed tools and techniques of quality control. TQM enjoyed widespread attention during the late 1980s and early 1990s before being overshadowed by ISO 9000, Lean Manufacturing, and Six Sigma.




Sales Management


Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales, through the sale of products and services, and resulting in profit, drive most commercial business. These are also typically the goals and performance indicators of sales management.




Business Law


Business law consists of many different areas including the following: Contracts, the law of Corporations and other Business Organizations, Securities Law, Intellectual Property, Antitrust, Secured Transactions, Commercial Paper, Income Tax, Pensions & Benefits, Trusts & Estates, Immigration Law, Labor Law, Employment Law and Bankruptcy. It is a branch of law that examines topics that impact the operation of a business.




Internship


You’re requested to bring a proof of at least two months of Internship experience in local business.





Second Year

The second year of your program you will expand on the fundamentals you had learned in your first year. You will take a critical and practical approach to the core concepts of business administration and management. This is when you begin move past foundational knowledge and dive deep into the concepts. At the end of the academic year, second-year students have the opportunity to apply their knowledge in real life situations through required internships which facilitates students to have a skillset beyond just theory, but real-life practical skills sought after in the job market today.

Modules during your second year:

Organizational Behavior


This case and experience-based course focuses on behavioral aspects of the firm and its employees. It strives to trace a path that is informed by various science-based disciplines (most notably social psychology) and is directly relevant to the practice of management in firms of today and tomorrow. The course is organized into four modules: - Leadership and Transformation - Motivation, Incentives, and Organizational Control Systems - Team Effectiveness - Decision Making The first three are extensive and in-depth, while the last is shorter. The readings and class assignments are serious and challenging. It is not simply a master class on steroids, but a rigorous and demanding graduate level course.




Strategic Leadership & Change


The goal of this course is to help you develop a mental map of how to think about businesses and organizations strategically. The emphasis will be on exerting influence through strategy, organizational design, organizational culture and leading change efforts. F2F leadership influence is addressed in Tactical Leadership. More specifically, this course is intended to help you:
1. Develop a set of mental maps about strategic thought, organizational culture, and leading strategic change.
2. Practice strategic thinking and strategic change planning.
3. Enhance your model of leading and managing change.
4. Develop a charter for an organization.




Business in a World Economy


Business today participates directly or indirectly in the global economy. Purely domestic markets have almost ceased to exist. In your career, you will be interacting with businesses and managers across the world. International Business is a survey of the global business environment and its effects on the operation of service and product organizations. The subject examines the impact of international economic activities and financial institutions on international management, as well as the challenges of the global environment including governments, customs, and cultures.




Internship


You’re requested to bring a proof of at least two months of Internship experience in local business.




Thesis


By the end of the BBA program you will be able to apply what you have learnt to your company and elaborate your own business project. You will raise your own questions, decide which methods can be used and, by a comprehensive analysis, conclude to your own recommendations. The summary of the business project, or thesis, should present an original argument, business case or business plan that is carefully documented from primary and/or secondary sources.
The thesis must have a substantial research component and a focus that falls within the scope of topics studied during your specialization. It must be written under the guidance of an advisor who is knowledgeable in this area of study. As the final element in the bachelor’s degree, the thesis gives you an opportunity to demonstrate expertise in the chosen research area. The thesis should present and investigate a hypothesis or a research question.
Alternatively, you can construct a business plan. A business plan is a formal statement of a set of business goals, the reasons that are believed attainable, and the plan for reaching those goals. It includes a description of a company or small business, its services and/or products and how the business will achieve its goals.
The plan includes the overall budget, current and projected financing, a market analysis and its marketing strategy approach. In a business plan, a business owner projects revenues and expenses for a certain period of time and describes operational activity and costs related to the business.





International Finance


This course focuses on international financial management and international trade. Topics in financial management, viewed primarily from the perspective of managers doing business overseas, include the management of foreign exchange exposure, foreign direct investment decisions, and multinational capital budgeting. Other topics covered include trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown.




Strategic Marketing


This course examines the development and implementation of marketing strategies by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasted and contextual possibilities, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, financial models for marketing strategists, portfolio models, strategic assessment of offerings, marketing strategy implementation systems. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).




Information Systems


This course will give you the following insights: - Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems - Overview of Projects and Project Management - Methods in the content of IT Systems - Display a critical awareness of best practice in relation to information systems development projects. - Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas. - Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions. - Conduct appropriate research into the use of information systems; understand the full life cycle of an integrated system.




Foreign Language


For the third year in a row, you’ll be facing a new challenge by getting to approach a new language among following: German, Italian, Russian, Chinese, Hindi or Spanish.




Financial Planning & Budgeting


This course will give you the following insights: - Understand the strategic planning process - Translate strategic plans into financial plans and budgets - Appreciate the significance of the complimentary roles of both budget approvers and holders - Distinguish among various types of budgets, and apply budget variances for controlling costs - Realize the impact of financial plans and budgets on the business’s cash flow management - Explain the step-by-step preparation of the master budget - Apply capital budgeting techniques to assess the viability of capital investment projects





Third Year

The Bachelor Degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs expose students to a variety of “core subjects” and allow students to specialize in a specific academic area. The degree also develops the student’s practical managerial skills, communication skills and business decision-making capability. Many programs incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.

Modules during your last year:

International Finance


This course focuses on international financial management and international trade. Topics in financial management, viewed primarily from the perspective of managers doing business overseas, include the management of foreign exchange exposure, foreign direct investment decisions, and multinational capital budgeting. Other topics covered include trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown.




Strategic Marketing


This course examines the development and implementation of marketing strategies by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasted and contextual possibilities, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, financial models for marketing strategists, portfolio models, strategic assessment of offerings, marketing strategy implementation systems. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).




Information Systems


This course will give you the following insights: - Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems - Overview of Projects and Project Management - Methods in the content of IT Systems - Display a critical awareness of best practice in relation to information systems development projects. - Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas. - Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions. - Conduct appropriate research into the use of information systems; understand the full life cycle of an integrated system.




Foreign Language


For the third year in a row, you’ll be facing a new challenge by getting to approach a new language among following: German, Italian, Russian, Chinese, Hindi or Spanish.




Financial Planning & Budgeting


This course will give you the following insights: - Understand the strategic planning process - Translate strategic plans into financial plans and budgets - Appreciate the significance of the complimentary roles of both budget approvers and holders - Distinguish among various types of budgets, and apply budget variances for controlling costs - Realize the impact of financial plans and budgets on the business’s cash flow management - Explain the step-by-step preparation of the master budget - Apply capital budgeting techniques to assess the viability of capital investment projects





Organizational Behavior


This case and experience-based course focuses on behavioral aspects of the firm and its employees. It strives to trace a path that is informed by various science-based disciplines (most notably social psychology) and is directly relevant to the practice of management in firms of today and tomorrow. The course is organized into four modules: - Leadership and Transformation - Motivation, Incentives, and Organizational Control Systems - Team Effectiveness - Decision Making The first three are extensive and in-depth, while the last is shorter. The readings and class assignments are serious and challenging. It is not simply a master class on steroids, but a rigorous and demanding graduate level course.




Strategic Leadership & Change


The goal of this course is to help you develop a mental map of how to think about businesses and organizations strategically. The emphasis will be on exerting influence through strategy, organizational design, organizational culture and leading change efforts. F2F leadership influence is addressed in Tactical Leadership. More specifically, this course is intended to help you:
1. Develop a set of mental maps about strategic thought, organizational culture, and leading strategic change.
2. Practice strategic thinking and strategic change planning.
3. Enhance your model of leading and managing change.
4. Develop a charter for an organization.




Business in a World Economy


Business today participates directly or indirectly in the global economy. Purely domestic markets have almost ceased to exist. In your career, you will be interacting with businesses and managers across the world. International Business is a survey of the global business environment and its effects on the operation of service and product organizations. The subject examines the impact of international economic activities and financial institutions on international management, as well as the challenges of the global environment including governments, customs, and cultures.




Internship


You’re requested to bring a proof of at least two months of Internship experience in local business.




Thesis


By the end of the BBA program you will be able to apply what you have learnt to your company and elaborate your own business project. You will raise your own questions, decide which methods can be used and, by a comprehensive analysis, conclude to your own recommendations. The summary of the business project, or thesis, should present an original argument, business case or business plan that is carefully documented from primary and/or secondary sources.
The thesis must have a substantial research component and a focus that falls within the scope of topics studied during your specialization. It must be written under the guidance of an advisor who is knowledgeable in this area of study. As the final element in the bachelor’s degree, the thesis gives you an opportunity to demonstrate expertise in the chosen research area. The thesis should present and investigate a hypothesis or a research question.
Alternatively, you can construct a business plan. A business plan is a formal statement of a set of business goals, the reasons that are believed attainable, and the plan for reaching those goals. It includes a description of a company or small business, its services and/or products and how the business will achieve its goals.
The plan includes the overall budget, current and projected financing, a market analysis and its marketing strategy approach. In a business plan, a business owner projects revenues and expenses for a certain period of time and describes operational activity and costs related to the business.





Cost of the program

First Year

Application fee             € 400 – due immediately

Enrollment fee              € 3,050 – due immediately after acceptance

First Installment            € 2,300 – due after two months

Second Installment      € 2,300 – due after four months

Total Tuition Fees         € 8,050

Second Year

Application fee             € 400 – due immediately

Enrollment fee              € 3,250 – due immediately after acceptance

First Installment            € 2,700 – due after two months

Second Installment      € 2,700 – due after four months

Total Tuition Fees         € 9,050

Third Year

Application fee           € 400 – due immediately

Enrollment fee            € 4,000 – due immediately after acceptance

First Installment          € 2,900 – due after two months

Second Installment    € 2,900 – due after four months

Total Tuition Fees       € 10,200